Objective
Develop a pattern collection centered around gardening and greenery to be used on printable textiles and fabrics.
Challenge
Create a pattern collection that maintains an outdoor aesthetic while incorporating organic, feminine elements without relying on florals.
Pattern tiles
Hero pattern
DIY Planter
Complementary pattern 1
Happy Plants
Complementary pattern 2
Upcycled
Creative Direction
Feminine
Kitschy
Organic
Concept overview
The primary idea is to create an eclectic visual for having a "green thumb" with simple plant motifs and unconventional planters.
Rationale
This project was focused on developing patterns to be printed on textiles and understanding the basics of pattern applications. The idea behind the design was to create an eclectic visual translation for the expression “green thumb”. The slight texture on the plants and mugs adds dimension to balance the earthy, neutralized color palette for the collection. Each half-drop pattern offers scalability for digital printing on various textiles, which I envision these patterns on items like bandanas, aprons, and other apparel products.